Introducing a data and analytics platform for the carbon markets

Another collaboration with Circadian, this time producing a video for MSCI to explain their carbon markets offer.

We began with a script and then wrote questions that would elicit on-message responses. This approach keeps the narrative tight, which is important for succinctly and accurately communicating a complex offer. Yet the delivery sounds natural with the interviewee responding to questions in their own words, as opposed to reading from the script.

This was going to be an interview-heavy piece, so we spent quite some time finessing the frame. Our second camera was operated from a slider, which gives an interesting parallax effect on the close-up angle. The latter part of the day was spent capturing b-roll around the office, and in the edit, this was mixed with an extensive selection of licensed stock video. We finished with a colour grade and sound mix.

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